Intuit Mailchimp partners with Wix for new online shopping features

Author: Jaelyn Campbell

Intuit Mailchimp, announced a new strategic partnership with Wix.com, to help small business owners create, manage, and grow their online presence. The collaboration also features integration with Buy with Prime, enhanced generative AI, and SMS features, giving marketers more tools and information than ever to target better, personalize, and automate their marketing during the holiday shopping season.

These features were unveiled at Mailchimp’s annual Marketing Success Season, a three-day virtual conference, that was created to give marketers the tools, knowledge, and inspiration they need to develop and implement effective marketing plans this holiday season. 

Key takeaways from the conference:

• Two-thirds of marketers believe the holiday season accounts for between 21% and 40% of their company’s annual sales. For example, throughout the Black Friday weekend in 2022, Mailchimp users sent over 8 billion emails.
• Customers are 87% more likely to click into a personalized email and 71% more likely to purchase a business that sends them a customized email. 
• A third of marketers say they feel overwhelmed by the variety of personalization capabilities available, and a similar number say they lack the time to examine all of them thoroughly.

Users with Wix accounts can seamlessly sync and organize their customer data with a Mailchimp and Wix collaboration. The partnership will assist Wix marketers in customizing their campaigns based on Mailchimp’s real-time behavioral data to increase engagement and employ AI-powered capabilities that automate and provide performance recommendations for strategy optimization.

Through this strategic agreement, Intuit’s comprehensive solutions and Wix’s all-encompassing online platform will give mutual users the resources they need to manage and expand their businesses. The connection will provide Wix users who self-created more functionality and usability. Agencies and independent contractors may provide clients a complete email marketing suite with market-leading marketing solutions when using Wix Studio.

According to Anthony Scaglione, EVP of Global Partners at Wix, “We see great strategic value in this partnership with Intuit and the favorable impact it will have on our complementary users.”

“This partnership is a true collaboration of best-in-class solutions to support the ever-changing needs of businesses and will give users more tools to grow their businesses and thrive in today’s digital environment,” the statement reads.