How Important Is It to Understand Your Customer’s Changing Expectations? Blake Morgan Has the Answer

Author: ASBN Newsroom

When it comes to customer experience many companies are changing the way they do business to place a stronger focus on the customers’ needs. Research shows that there’s a strong correlation between a company’s customer experience and a customer’s loyalty to that brand. The businesses that have strong customer service methods tend to retain their customers a lot easier and for a longer period of time. Here to explain more about the significance of customer relations is author, keynote speaker, and a customer experience specialist, Blake Morgan.

In this segment, Jim and Blake discuss the key takeaways from her latest book called, “The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business.” They also tackle the ways in which technology is shaping customer expectations and how businesses can adapt to the ever-changing digital landscape.

To hear more advice and insight from Blake Morgan, be sure to watch the entire interview above.

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