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YouTube launches Demand Gen to help businesses convert big-screen viewers into buyers through shoppable ads and improved attribution tools.
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YouTube expands Demand Gen to boost big-screen shopping

Jasmine Kiniklis

Consumers are twice as likely to use YouTube as other social media platforms to research products and brands, according to

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TikTok finalizes U.S. entity with majority American ownership, avoiding a ban and securing operations for over 200 million users.
Articles
TikTok finalizes US entity, avoiding nationwide ban
Jasmine Kiniklis
Small business owners can finally take a deep breath: TikTok finalized a deal to create a new American-based entity, avoiding
Trump signs executive order approving TikTok’s U.S. divestiture, offering relief to small businesses relying on the platform.
Social Media
Trump signs executive order clearing TikTok for US ownership
Jasmine Kiniklis
American small business owners can take a deep breath: President Donald Trump signed an executive order on Thursday, enabling TikTok’s
Trump and Treasury Secretary Bessent confirm framework for U.S. takeover of TikTok as Sept. 17 deadline approaches.
Social Media
US, China strike framework deal on TikTok ownership
Jasmine Kiniklis
President Donald Trump and Treasury Secretary Scott Bessent confirmed Monday that the United States and China have reached a framework
A new Oxford Economics report reveals that TikTok is driving job growth in the U.S. with 7.5 million businesses on on the platform.
Social Media
TikTok powers U.S. job growth, supporting 28 million workers
ASBN Newsroom
A new Oxford Economics report reveals that TikTok is driving job creation in the United States, with 7.5 million businesses
Donald Trump temporarily revives TikTok with a 90-day extension to negotiate a joint ownership deal that would give the U.S. a 50% stake.
Social Media
Trump revives TikTok temporarily to negotiate a new deal
ASBN Newsroom
TikTok is back online in the U.S., offering a lifeline to millions of small businesses that rely on the platform
TikTok ban looms
Articles
TikTok ban looms: what it could mean for SMB owners
ASBN Newsroom
The ongoing debate over a potential TikTok ban is causing anxiety for countless small business owners across the United States.
Discover expert insights on SEO strategies for small businesses. Learn from Zen Media's CEO, Shama Hyder, in this informative interview.
The Small Business Show
Boost your online presence with expert SEO strategies – Shama Hyder | Zen Media
Jaelyn Campbell
According to BrightEdge Research, Search Engine Optimization (SEO) drives over 1,000 percent more traffic than organic social media. Hence, it’s vital
Lindzi Shanks, the co-founder and co-CEO of XO Marshmallow, joins us to explore how social media can significantly enhance your business
Social Media
The social media secrets of XO Marshmallow’s sweet success – Lindzi Shanks
Jaelyn Campbell
Today’s episode of The Small Business Show explores how social media can significantly enhance your business’s visibility. We are joined
TikTok paid for research that says its platform contributed billions to the U.S. economy and spurred small business growth in 2023.
Articles
TikTok says small businesses generated billions on its platform in 2023
Colin Velez
Social media platform TikTok posted self-funded research that claims small businesses generated $14.7 billion in combined revenue through its platform
In the most recent episode of The Small Business Show, we explore the impact of having a robust presence on LinkedIn and how to establish it.
The Small Business Show
How entrepreneurs can boost their LinkedIn presence – Lorraine K. Lee
Jaelyn Campbell
In the most recent episode of The Small Business Show, we explore the impact of having a robust presence on
To transform your YouTube video viewers into customers, incorporate a powerful call-to-action (CTA) after your advertisement.
Market Your Business
The art of YouTube video ads: how to hook your audience in 5 seconds
Torrey Tayenaka
After carefully creating a product or service that perfectly addresses your customers’ needs, it can be frustrating when your content
A recent report suggests that TikTok Shop plans to significantly increase its fees to improve its e-commerce operations' profitability.
Small Business
TikTok is set to expand its eCommerce shop tenfold
Jaelyn Campbell
A recent report suggests that TikTok Shop plans to significantly increase its fees from 2% to 8% to improve its
ASBN Small Business Network
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