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How fresh perspectives can transform your small business – George Deeb

Author: Jaelyn Campbell

Having a new perspective on your business can help you uncover problems within your business. Joining the latest episode of The Small Business Show is George Deeb, author, Forbes contributor, and managing partner at Red Rocket Ventures, who is joining us now to talk more about it. 

Key Takeaways

1. George Deeb emphasizes that entrepreneurs often get too immersed in day-to-day operations, hindering their ability to see broader strategic opportunities or problems.

2. While internal teams can offer insights, Deeb suggests that external perspectives—such as mentors or industry peers—often bring unbiased opinions and novel solutions.

3. Sharing his own experience with iExplore after September 11th, Deeb highlights the pivotal role his uncle played in guiding strategic decisions and saving the business.

4. Deeb advises selecting advisors based on their expertise relevant to the business challenge, whether it’s technology, marketing, or operational scaling.

5. Networking emerges as a crucial tool for finding trusted advisors. George stresses the importance of leveraging one’s network to connect with professionals who have successfully addressed similar business challenges.

"Oftentimes, an entrepreneur is so focused on the day-to-day grind that they miss strategic insights crucial for growth. You really have to make time to think strategically and tackle those bigger pain points head-on." – George Deeb
The Small Business Show
The 5-minute small business brief Practical insight for owners, free every week.
ASBN Small Business Network
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