In exclusive coverage of the U.S. Chamber of Commerce CO-100 event on ASBN.com, we delve into an insightful interview with Eric Schurenberg, CEO and founder of the Alliance for Trust in Media. Schurenberg emphasizes the organization’s mission to rebuild trust in journalism amid a disrupted media landscape. He shares valuable insights from his workshop with entrepreneurs, highlighting the importance of storytelling in building brand loyalty and attracting customers. Schurenberg also discusses the evolving media landscape, encouraging entrepreneurs to leverage social media to share their stories and connect with their audiences authentically. This conversation underscores the need for transparency in media and the power of narrative in driving business success.
U.S. Chamber of Commerce CO-100