eBay rolls out new AI-powered social caption generator for sellers

Author: Jaelyn Campbell

eBay has launched an innovative tool that uses advanced artificial intelligence (AI) to simplify social media sharing for its merchants. With this new feature, sellers can easily create social media posts to promote their listings, making them more accessible and efficient.

Sellers today heavily rely on social media platforms to market their goods. However, crafting captivating content can be a daunting task. EBay has introduced a new AI-powered service that generates interesting social media captions with just one click to address the issue. Sellers will see the “Use AI Caption” button next to the text entry box when adding a social media caption when they visit the Seller Hub Social page (under the Marketing tab) and begin generating a social post. 

The generative AI uses emojis and hashtags to create a message about the advertised content. In addition to manually customizing to incorporate any, all, or none of those added elements, the seller can instruct the AI to rewrite captions. 

This feature is entirely functional in the US, UK, Germany, and Australia, which enables sellers to share specific listings, categories, promotions, and stores. 

Another improvement is on the way: auto-posting. Once a listing is published, sellers can have it immediately posted to social media without any further action required.