Cybersecurity firm Norton has launched Norton Small Business, a platform intended to provide an additional layer of digital protection for startups and entrepreneurs.
Norton Small Business allows companies to access triple-lock security measures and a variety of supportive features, including password management, Virtual Private Networks, cloud data backups, virus protection guarantees and technical maintenance. Plans start at $59.99 and cover 6, 10 or 20 devices based on the company’s size.
In a press release, the company underlined the cybersecurity difficulties facing entrepreneurs in today’s technologically advanced world. Norton cited general manager and head of small business safety at Gen, Massimo Rapparini, who stated, “more than half (57%) of small businesses experienced a security, data breach or both in 2023.” The firm also noted that bad actors target smaller enterprises more often than large-scale organizations with capable IT departments, primarily through phishing scams. According to one estimate provided by the Small Business Administration, entrepreneurs lost $2.8 billion in 2020 alone due to 700,000 digital attacks.
Small business owners are undeniably disadvantaged when it comes to cybersecurity due to their limited access to funds, manpower and time. Unfortunately, while Norton Small Business is relatively inexpensive, affordable options are rare. One alternative to working with a larger platform is to hire an IT contractor with experience in data protection, although such partnerships do come with drawbacks, such as slow response times and a lack of reliability. But whatever solution they choose, entrepreneurs must remember that an ounce of prevention is worth a pound of cure, especially as it relates to catastrophes such as data breaches. Going unprotected in this day and age is only inviting trouble.