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Author: Brandi Marcene

Exploring alternative time management systems is crucial if you want to maximize efficiency and productivity.
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3 proven time management systems to get rid of unnecessary work and boost productivity

Brandi Marcene

Effective time management is crucial for managers and leaders looking to improve productivity. However, many people in leadership roles still

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By adopting a data-driven marketing approach, you are more likely to gain a better understanding of who your target market is.
Marketing
Data-driven marketing: the key to getting to know your customer
Brandi Marcene
One of the most important rules of business is to know who your customer is. By understanding who your customers
The Minimalist Entrepreneur challenges the norms and conventions, celebrating simplicity as the true north on the entrepreneurial compass.
Entrepreneurship
Small business book of the week: The Minimalist Entrepreneur
Brandi Marcene
You may know that minimalism has swept the world. However, in one area, the minimalist approach may, at least, seem
Competency-based interviews are now the norm for everything from entry-level to executive positions. Here's how to conduct one.
Recruitment
The benefits of conducting competency-based interviews
Brandi Marcene
When a human resources manager posts an open position, he or she typically receives resumes from dozens of people who
LinkedIn
Social Media
How to effectively use LinkedIn for networking your small business
Brandi Marcene
According to a study conducted by LinkedIn, about 35% of participants said a casual conversation through LinkedIn Messaging brought them a new working
Artificial intelligence (AI) in small business: balancing technology advancements with human creativity and job security.
Articles
AI and employment: navigating technology to amplify productivity
Brandi Marcene
In a world rapidly shaped by advancements in technology, one innovation stands out: artificial intelligence (AI). This dynamic force is
business relationship
Management
Business relationship ‘break-ups’: when and how to do them professionally
Brandi Marcene
If you’re considering ending a business relationship, there are a few things you should keep in mind. First, it’s essential
Mishandling a PR crisis can amplify its negative impact and potentially causing long-term damage to your brand reputation.
Marketing
PR crisis prevention: safeguarding your SMB and its reputation
Brandi Marcene
In today’s fast-paced and interconnected world, small businesses face unique challenges when protecting their reputation. PR crisis prevention is crucial
Discover how mindfulness fuels small business success. Improve productivity, creativity, and resilience through present-moment awareness.
Articles
Mindfulness and productivity: a winning combination for small businesses
Brandi Marcene
Have you faced the uncomfortable sleepless nights, the unending unease, and the feeling of gazing at your computer screen until
review management
Marketing
What is responsible review management and why does it matter for SMBs?
Brandi Marcene
There is a wide array of different factors to consider when you are opening up your own business. Since you
Securing a loan helps business owners expand operations, invest in new equipment, and push through challenging times. 
Fund Your Business
How small business owners can improve their odds of receiving a loan?
Brandi Marcene
Finance is the fuel that helps any business to start and run. So, many small businesses begin by taking loans
Growth Strategy
The ultimate 5 step process for creating actionable goals
Brandi Marcene
A Harvard Business study states that 14% of people with goals are ten times more successful than those without goals. But, it
Make employee background checks part of your recruitment process to build a robust internal team and improve your organizational culture.
Recruitment
Navigating background checks for small business hiring and recruiting
Brandi Marcene
You may not be aware of it, but over 90% of businesses now report that they perform at least one
ASBN Small Business Network
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