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Maximize your brand through effective media training – Lynn Smith

Public perception can make or break any company, so media training is a strategic necessity for entrepreneurs. On the latest


How entrepreneurs can attract and retain loyal customers – David Avrin

In the wake of the pandemic, customers have become accustomed to convenience. However, not all businesses have adapted to this


Powerful questions that positively influence buying decisions – Matt Easton | Easton University

In business and in life, oftentimes what we ASK someone is far more powerful than what we TELL them. Matt


8 client onboarding tips that build trust

Congrats! You’ve finally landed that big client. But before you can dive in and start working your magic, you need


Why customer experience is the ultimate marketing tool for small businesses

Customer experience is how consumers feel about a business after interacting with them. Whether just visiting the business’ website or


How to properly conduct customer surveys

Customer satisfaction is essential to the success of your business. It is important to understand what your customers are thinking,


5 KPIs to monitor to achieve peak customer success

In your modern-day company, chances are you’re already looking for effective KPIs to monitor customer success. Customer success is crucial


Need for speed: how customer service efficiency impacts brand loyalty — Jay Baer

Customer service speed can make or break a business’s brand loyalty and long-term growth. On this episode of The Small


How to create an effective lead follow up strategy without risking the sale – Matt Easton | Easton University

It can be exciting when a sales representative gets a call from a lead or potential customer, but what happens


How effective is AI for retaining customers? — Joseph Michelli | The Michelli Experience

We’ve seen the early potential of artificial intelligence, but are we truly ready for it to replace human interaction and


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