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The Best Ways to Pre-sell Your Product Before It Launches

Creating a well-thought-out launch strategy is absolutely essential before promoting a new product. Launching a new product requires time, money,


6-Step Guide to Getting Started With Video Marketing

When you’re improving your site to get it to rank better on Google, videos can offer a bit of an


Using Social Media to Communicate and Create Trust with Customers During the Pandemic – Corey Perlman, Social Media Expert

Today we’re pleased to welcome Corey Perlman, social media and digital marketing Speaker at Impact Social. In this segment, Jim and


Four Benefits and Perks in Using an Instagram Business Account

Each month one billion people use Instagram. Along with that, 63 percent of Instagram users log in at least once


Why Is My Page Not Ranking? How to Conduct a Quick SEO Audit

SEO requires time and patience, but it can be frustrating when your pages refuse to rank on the first page


Which Social Media Platform Is Best for a Business?

Most business owners and managers understand that social media advertising is important for their business. What they may not completely


The Human Touch: Five Ways to Humanize Your Company’s Brand

There is a saying that “people don’t buy from companies, but they buy from people.” This idea has proven to


Seven Steps to Turn Twitter into a Lead Generation Tool

Many times, Twitter gets pushed to the back of the shelf when it comes to discussing lead generation. Much talk


Why a Newsletter Should Be Part of Your Brand’s Digital Marketing Strategy

Many brand owners mistakenly think that social media marketing is the best way to promote their brand online. However, an


Why Your Business Needs a Content Marketing Strategy Now

The advice once given to salespeople to “sell, sell, sell” may seem a little old-fashioned in the light of contemporary


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