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YouTube launches Demand Gen to help businesses convert big-screen viewers into buyers through shoppable ads and improved attribution tools.
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YouTube expands Demand Gen to boost big-screen shopping

Jasmine Kiniklis

Consumers are twice as likely to use YouTube as other social media platforms to research products and brands, according to

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marketing consultant Melanie Borden.
Marketing
Unlocking SMB marketing success through ‘relentless action’ – Melanie Borden | The Borden Group
Jaelyn Campbell
On today’s episode of the ASBN exclusive: The Small Business Show, we delve into the world of goal execution with
Caryn Sterling, branding expert, joins us to outline the contributions that helped her create JoJo Siwa’s successful million-dollar brand.
The Small Business Show
How strategic branding and social media built a global empire – Caryn Sterling
Jaelyn Campbell
Brands are the driving force behind consumer choices and have a strategic significance in the product industry. Caryn Sterling, serial
LinkedIn
Social Media
How to effectively use LinkedIn for networking your small business
Brandi Marcene
According to a study conducted by LinkedIn, about 35% of participants said a casual conversation through LinkedIn Messaging brought them a new working
Social Media
A straightforward guide to social media marketing for SMBs
Ian Haynes
Social media marketing comprises the use of different platforms; Facebook, Instagram, Twitter, TikTok, Snapchat, and Youtube. For audio-based products such
Welcome to another episode of The Small Business Show, where Ellie Diop joins us to elaborate on how business owners can use social media.
The Small Business Show
Using social media to explore what makes your company unique – Ellie Diop
Jaelyn Campbell
Welcome to another episode of The Small Business Show. Today, Ellie Diop, the Founder of Ellie Talks Money and the
On today's episode of The Small Business Show, we're joined by Greg Willis, the General Manager and Head of Digital Sales at LinkedIn.
Social Media
How LinkedIn uses generative AI to increase productivity – Greg Willis
Jaelyn Campbell
Hiring and recruitment have been a pain point for many business owners for the last few years. But with the
In this article, find out why local businesses can reach a wider audience and accelerate their pace of growth by using TikTok Shop.
Social Media
Unleashing potential: How TikTok Shop can accelerate small business growth
Ian Haynes
Despite its early roots as a music-centric app that encouraged users to lip-sync and act on their favorite music, the
Mitch Joel
The Small Business Show
Leveraging social media to boost your brand’s marketing strategy— Mitch Joel
Jaelyn Campbell
As a small to medium business, are you struggling to figure out the best social platforms for marketing and advertising? 
Bahn social media
Social Media
How to find the right audience for your SMB’s social media content
Jaelyn Campbell
Many small businesses struggle with social media, yet it is essential to use it in today’s cutthroat marketplace. Claire Bahn,
Woman live streaming for influencer marketing campaign
Articles
What is the value of influencer marketing for small businesses in 2023?
Taiwo Sotikare
Many businesses have employed influencer marketing to communicate their brand messages and generate high ROI. Adidas 2013 #MyNeoShoot campaign with
Collab Crew
Social Media
Atlanta Influencer Group Collab Crew Opens New Studio to Support Black Talent
Brandi Marcene
TikTok has boomed in popularity because of its exciting video-making options, filters, and recorded music and voices. With the advent
ASBN Small Business Network
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