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Market engineering: Define your market or play by someone else’s rules

Jason Becknell

Today, consumers face nearly endless options, and AI is speeding up competition in every industry. A strong product used to

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On today's episode of The Small Business Show, we're sitting down with Bill Harper to discuss social media through marketing and branding. 
The Small Business Show
Using social media as a powerful brand-building tool – Bill Harper | BrandBoss HQ
Jaelyn Campbell
From viral trends to online marketplaces, social media plays a massive role for everybody. On today’s episode of The Small
Joining us on today's episode of The Small Business Show is Bonnie Mauldin, to take readers through how harmony can be a marketing strategy.
The Small Business Show
Using harmonic messaging for an effective marketing strategy – Bonnie Mauldin
Jaelyn Campbell
Everyone loves music, but did you know that comparing your business to music could be the answer to elevating your
On today's episode of The Small Business Show, we're joined by Greg Willis, the General Manager and Head of Digital Sales at LinkedIn.
Social Media
How LinkedIn uses generative AI to increase productivity – Greg Willis
Jaelyn Campbell
Hiring and recruitment have been a pain point for many business owners for the last few years. But with the
Sheryl J. LaPlace joins The Small Business Show to explain how diversity can help companies attract candidates in a difficult job market.
Company Culture
Why diversity is crucial in a competitive job market — Sheryl J. LaPlace | Insperity
Colin Velez
The job market has always presented difficulties for both employees and employers, but since the onset of the COVID pandemic,
proof of concept We're going to discover if age and entrepreneurship correlate to success with George Deeb on today's episode of The Small Business Show.
The Small Business Show
Which is more important: Your product or proof of concept? – George Deeb
Jaelyn Campbell
If you want to raise capital, it’s essential to consider what is more important to investors: a product OR proof
On today's edition of The Small Business Show, we're joined by Shep Hyken, Customer Service and Experience Expert, Keynote Speaker, and a New York Times and Wall Street Journal Best-Selling Author. Hykne explores how businesses can best elevate their customer service experience using AI.
The Small Business Show
Leveraging AI as an asset, why businesses shouldn’t be afraid – Shep Hyken
Jaelyn Campbell
Artificial Intelligence is changing how some companies conduct business, especially in customer service. It may already replace roles in some
Jay Baer joins The Small Business Show to discuss the impact of speed on customer service efficacy and brand loyalty.
The Small Business Show
Need for speed: how customer service efficiency impacts brand loyalty — Jay Baer
Colin Velez
Customer service speed can make or break a business’s brand loyalty and long-term growth. On this episode of The Small
On today’s The Small Business Show, we’re joined by Jasmin Foster, the founder of Be Rooted, to learn about her journey through entrepreneurship.
Entrepreneurship
Bringing equal representation to Target shelves – Jasmin Foster | Be Rooted
Jaelyn Campbell
Created with women of color in mind, Be Rooted stationery products are paving a new path in representation. This Black
Joining us is Gay Hendrick to discuss his new book, "The Big Leap," which explores the common problem and how to overcome it.
The Small Business Show
How to shine light on the “Upper Limit Problem” – Gay Hendricks | Hendricks Institution
Jaelyn Campbell
Could you be sabotaging your own success? On today’s The Small Business Show, we’re exploring the “Upper Limit Problem,” a
Matt Easton, Easton University
The Small Business Show
How to create an effective lead follow up strategy without risking the sale – Matt Easton | Easton University
Jaelyn Campbell
It can be exciting when a sales representative gets a call from a lead or potential customer, but what happens
Suzanne Tulien joins The Small Business Show to give entrepreneurs a crash course in branding and marketing strategies.
Interviews
Branding vs marketing: why knowing the difference is a game changer — Suzanne Tulien | Brand Ascension
Colin Velez
Marketing and branding both play similar roles in the success of a business, but navigating the two without an understanding
Alis Adjahoe joins The Small Business Show to discuss strategies for women entrepreneurs to overcome obstacles and find success.
Entrepreneurship
Long-term success strategies for women entrepreneurs — Alis Adjahoe | Author
Colin Velez
Women entrepreneurs started more than 660,000 new businesses across the U.S. last year, pushing the total number of female-owned companies
ASBN Small Business Network
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