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Market
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Market engineering: Define your market or play by someone else’s rules

Jason Becknell

Today, consumers face nearly endless options, and AI is speeding up competition in every industry. A strong product used to

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Headlines
Working From Home vs. the Office—Is One Better Than the Other?
ASBN Newsroom
Many companies transitioned to a work-from-home model as the coronavirus progressed across the country. Today, more than a year later,
Entrepreneurship
American Music Producer Ronnie “Lil Ronnie” Jackson Gears Up to Launch Einnor Studios in Alpharetta
ASBN Newsroom
Often referred to as the Hollywood of the south, Atlanta has become the new epicenter for the entertainment industry, driving
Customer Experience
Influencing New Employees to Adopt Your Small Business Culture
ASBN Newsroom
What is the difference between influence and impact and how can you use this to enhance your career? On today’s
small business
Small Business News
The Current State of Small Business Development with GA Chamber of Commerce Pres. Chris Clark
ASBN Newsroom
Over the past 18 months, small businesses nationwide have grappled with the many challenges of the COVID-19 pandemic. In fact,
Entrepreneurship
How This Community-Inspired Real Estate Fund is Making Waves in the Strong Atlanta Market – Daniel Dorfman
ASBN Newsroom
The Atlanta housing market is booming. With low-interest rates and strong resident incentives, Roots Real Estate Fund is approaching renters
Legal
5 Small Business Branding Mistakes Entrepreneurs Should Avoid – Dayna Thomas Cook, Esq.
ASBN Newsroom
Establishing your small business brand can be challenging, but there are legal mistakes that you can avoid along the way.
Global Minimum Tax
Finance
What the New Global Minimum Tax Means for Your Small Business – LJ Suzuki of CFOShare
ASBN Newsroom
At the beginning of July, Treasury Secretary Janet Yellen announced that a group of 130 nations agreed to a global
revenue
Startup
How to Identify Paths to Revenue Growth for Your Startup – George Deeb, Venture Capitalist
ASBN Newsroom
There are several paths to revenue growth that startup founders can take, however, it can be difficult to identify which
Leadership
3 Strategies to Influence and Impact the Success of Your Small Business – Bill Berman, Leadership Expert
ASBN Newsroom
We are often influenced by the people and work that surrounds us, at any level. So how can you better
Shep Hyken
Customer Experience
How to Develop an Effective Customer Loyalty Strategy for Your Small Business – Shep Hyken, NY Times Best-Selling Author
ASBN Newsroom
Loyal and repeat customers are ideal for business owners to acquire, but not all businesses have a clear strategy to
Finance
How Should Small Business Owners Respond to the Recent Rise in Inflation? – LJ Suzuki, CFOshare
ASBN Newsroom
Over the past year, we’ve seen inflation become a concern for man, as shortages and prices continue to climb. On
Entrepreneurship
Kabbage Co-founder Kathryn Petralia Discusses Small Business Recovery and Maximizing Cashflow
ASBN Newsroom
As small businesses continue to recover from the effects of the COVID-19 pandemic, Kabbage, an Atlanta FinTech disruptor, has collected
ASBN Small Business Network
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