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Market engineering: Define your market or play by someone else’s rules

Jason Becknell

Today, consumers face nearly endless options, and AI is speeding up competition in every industry. A strong product used to

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InoVentive Solutions
Recruitment
How to Streamline Your Employee Health Benefits and Attract Better Talent – Marcy Heath, InoVentive Solutions
ASBN Newsroom
  When making the selection to work for a company, having great benefits, like healthcare, has become an important factor
digital world
Technology
Re-Thinking Your Business Strategy in the Digital World with Mark Collier & Montina Portis
ASBN Newsroom
  The pace of change in our ever-increasing digital world is now exponential. Forward-thinking organizations recognize digital transformation as being
Ira S. Wolfe
Recruitment
5 Common Recruiting Mistakes Business Owners Must Avoid – Ira S. Wolfe, Author of Recruiting in the Age of Googlization
ASBN Newsroom
  Every business owner understands the importance of having a rock-solid recruitment strategy, and that means identifying and adjusting to
The Partnership
Marketing
What Makes The Partnership Atlanta’s Fastest-Growing Female Owned Marketing Agency – Amanda Lucey, CEO
ASBN Newsroom
  On today’s show, we’re pleased to welcome Amanda Lucey, Owner and CEO of The Partnership, Atlanta’s oldest, privately held
partnerships
Entrepreneurship
The Importance of Building Valuable Business Partnerships in Your Local Community – Clara Olguin, CIC Floors
ASBN Newsroom
  It’s pretty common for new business owners to wear multiple hats when first starting out, and our next guest
King of Pops
Entrepreneurship
King of Pops CEO Steven Carse Shares How Atlanta’s Beloved Popsicle Company Continues to Flourish
ASBN Newsroom
 Whether it’s at Piedmont Park, Ponce City Market, or at your local grocery store, chances are you’ve heard of
Entrepreneurship
How this Local Luxury Ice Cream Company is Making Their Way into Chef’s Kitchens Across the Country – Keith and Nicki Schroeder, High Road
ASBN Newsroom
 [Previously aired 7/31/19] Keith and Nicki Schroeder are the founders of High Road Craft Ice Cream, an ice cream
succession planning
Legal
Succession Planning: How to Ensure Long-Term Success for Your Business – Paul White, Psychologist & Business Coach
ASBN Newsroom
 [Previously aired 7/8/19] If you are planning for retirement or hoping to take a step back from the day-to-day
Kabbage
Entrepreneurship
How This Atlanta FinTech Disruptor Pushes the Boundaries of Small Business Lending – Robert Frohwein & Kathryn Petralia, Co-Founders of Kabbage
ASBN Newsroom
 [previously aired 7/23/19] Georgia is home to over 160 FinTech companies and organizations, making the state a global industry
Mini City
The Small Business Show
The Unique Way Atlanta-Based Mini City is Reducing Homelessness in the Metro Area – India Hayes, Co-founder
ASBN Newsroom
  Homelessness is a serious issue that is continuing to spread throughout our nation. With its unfortunate rise over the
social media marketing
Marketing
Underutilized Techniques for Your Social Media Marketing Campaigns – Mark Schaefer, Marketing Business Consultant and Author
ASBN Newsroom
[Previously aired 6/14/19] Utilizing the influence of social media marketing can help your business widen its audience reach and expand
fundraising
Technology
How This Georgia Based FinTech Company is Revolutionizing Fundraising – Matt Pfaltzgraf, Founder of Softgiving
ASBN Newsroom
[Previously aired 1/9/19] The economic impact of Georgia’s non-profit sector is large. 501(c)(3) and 501(c) charities employ 216,100 workers which
ASBN Small Business Network
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