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Market
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Market engineering: Define your market or play by someone else’s rules

Jason Becknell

Today, consumers face nearly endless options, and AI is speeding up competition in every industry. A strong product used to

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Leadership
Does Your Work Ethic Match Your Customer’s Expectations? – Paul White, Psychologist and Best Selling-Author
ASBN Newsroom
Dr. Paul White, psychologist, business coach, and best-selling author of The 5 Languages of Appreciation in the Workplace, is welcomed back to
startup
Startup
How to Take your Product or Service from ‘Nice to Have’ to ‘Need to Have’ – George Deeb, Red Rocket Ventures
ASBN Newsroom
 George Deeb, startup expert and Managing Partner of Red Rocket Ventures, sits down with ASBN to talk about the
competitive analysis
Startup
How to Conduct a Competitive Analysis in 4 Simple Steps – Mark Collier, Small Business Development Center
ASBN Newsroom
 On this edition of the Atlanta Small Business Show, we caught up with Mark Collier, Business Consultant at the
selling your business
Finance
The Dos and Don’ts of Selling Your Business – Michael Ramatowski, Georgia Association of Business Brokers
ASBN Newsroom
Selling your business often takes as much planning and careful consideration as starting it does. It’s never an easy or
video advertsing
Marketing
Why You Need a Strong Video Advertising Strategy For Your Business – Michelle Amarra, Southern Crescent Broadcasting
ASBN Newsroom
When it comes to reaching and engaging potential consumers, video advertising pays. And having appropriately branded videos for your business
U.S. Chamber
Small Business Events
The State of Business in Georgia and 3 Reasons to Start Yours Now – Tom Sullivan, U.S. Chamber
ASBN Newsroom
 Small Businesses make up about 75 percent of all new jobs in the United States and they are what
tax
Legal
Relieve the Tax Burden on Your Business with These Financial Planning Strategies – David Lerner, Ascent CPA Group
ASBN Newsroom
 While your business might still be recovering from the recent tax season and its many new policies, it’s already
EnrichHER
Finance
EnrichHER: How This Atlanta FinTech Platform is Connecting Women-led Businesses to Capital Investors – Dr. Roshawnna Novellus & Tiara Zolnierz
ASBN Newsroom
 Last year, there were a total of 12.3 million women-owned businesses in the U.S., with an average of 1,821
surprise and delight
Customer Experience
Should You Surprise and Delight Your Customer? Shep Hyken Says No. Here’s Why…
ASBN Newsroom
When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this
Ajay-Jindia
The Small Business Show
Terminating an Employee: What Are Your Rights as an Employer – Ajay Jindia, Attorney at Schoenthaler Law Group
ASBN Newsroom
Terminating an employee is one of the most difficult things to do as a business owner or manager. Not only
Recruitment
Staffing Your Startup: How to Develop a Recruitment Strategy – George Deeb, Managing Partner of Red Rocket Ventures
ASBN Newsroom
Almost every entrepreneur knows by now, that your business is only as good as the staff that runs it. You
Mogul
Headlines
How Mogul is Connecting Women Worldwide to Empower Change and Inspire the Next Generation – Tiffany Pham, CEO
ASBN Newsroom
Social media is a powerful tool for sharing knowledge, inciting change, and connecting to others halfway around the world. No
ASBN Small Business Network
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