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Market engineering: Define your market or play by someone else’s rules

Jason Becknell

Today, consumers face nearly endless options, and AI is speeding up competition in every industry. A strong product used to

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resilience
The Small Business Show
Being Resilient: How to Change Your Story and Reframe Your Mindset – Anne Grady, Best-Selling Author
ASBN Newsroom
As an entrepreneur, it’s crucial to manage stress and loss in a healthy and productive way, in order to grow
FranNet
Franchise
How Franchise Business Ownership is Attracting the Next Generation of Entrepreneurs – Leslie Kuban, FranNet Atlanta
ASBN Newsroom
The franchise business model has solidified its place in our economy as a stable producer of ownership and employment opportunities.
Headlines
The Atlanta Small Business Show on CBS: Episode 1 – [02.16.19]
ASBN Newsroom
Want your business featured on The Atlanta Small Business Show? Tell us your story! And if you would like to
SBA
The Small Business Show
Why the SBA is America’s Best-Kept Secret for Economic Development – Ashley D. Bell, Region lV Administrator
ASBN Newsroom
The SBA, also known as the U.S. Small Business Administration, might just be the best-kept secret in the Federal Government.
ATDC Georgia Tech
Startup
ATDC at Georgia Tech: Everything You Need to Know – John Avery, Director
ASBN Newsroom
We recently traveled to the Georgia Institute of Technology campus, where we spoke with John Avery, the new Director for
ironclad brand
Marketing
How to Forge an Ironclad Brand for your Business – Lindsay Pedersen, Brand Strategist and Best-Selling Author
ASBN Newsroom
 Every business owner knows that building a company brand is more than choosing a color scheme and logo. Truly
metro atlanta chamber
The Small Business Show
Atlanta’s Thriving Industries, Attracting Venture Capitalists, and the Economic Outlook for 2019 – Tom Cunningham, Metro Atlanta Chamber
ASBN Newsroom
Just last year, Atlanta was named the number two Metro Area for Economic Growth Potential by Business Facilities Magazine. Here
Ryan Jenkins
Recruitment
How to Better Lead and Engage the Next Generation of Employees – Ryan Jenkins, Millennial & Gen Z Expert
ASBN Newsroom
According to Gallup research, millennial employment turnover is over three times the rate of other generations, costing the U.S. economy
legal foundation
Legal
How to Build a Solid Legal Foundation for Your Small Business – Ajay Jindia, Schoenthaler Law Group
ASBN Newsroom
Whether you’ve been in business for years, or are just starting out, your small business has to be built on
Recruitment
Invest in Your Employees with Proper Training – LaSonya Berry
ASBN Newsroom
 On this episode of The Atlanta Small Business Show, LaSonya Berry, CEO of McPherson Berry and Associates joins ASBN’s Bridget Fitzpatrick
Shane Barker
Marketing
Drive Traffic to Your Website with These Digital Marketing Tactics – Shane Barker, Digital Strategist
ASBN Newsroom
With so many customers now exclusively shopping online, many business owners are trying to figure out how to take those
relationships
Growth Strategy
Co-Create: How to Build Successful Business Relationships – David Nour, Business Consultant and Author
ASBN Newsroom
No man or woman is an island, and the bigger your business becomes, the more it will rely on the
ASBN Small Business Network
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