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Tag: branding

How businesses can rebrand without losing customer trust
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How businesses can rebrand without losing customer trust

Sadie Hutchens

Companies like Hooters and Victoria’s Secret are trying to adapt to changing consumer expectations while attracting a new generation of

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Stop Chasing Clicks - Bill Harper | Business Trends Today
Business Trends Today
Why businesses are shifting from performance marketing to brand storytelling
Jaelyn Campbell
As customer acquisition costs rise and margins tighten, businesses are rethinking a decade-long reliance on performance marketing and short-term conversions.
Kindra Hall joins The Small Business Show to discuss the importance of storytelling and how entrepreneurs can master this essential skill.
Marketing
How to master storytelling for your small business brand — Kindra Hall
Colin Velez
Storytelling is one of the best methods to hook an audience and sell them on your small business’s line of
On this episode of The Small Business Show, host Jim Fitzpatrick is joined by Julian Treasure, founder of The Sound Agency, to discuss audio branding.
Marketing
How to incorporate audio branding and build your business sound — Julian Treasure | The Sound Agency
Colin Velez
While many entrepreneurs understand the importance of crafting a visually distinct and engaging brand, many have yet to realize the
Storytelling consultant Matthew Luhn joins The Small Business Show to discuss the power and attributes of a good brand story.
The Small Business Show
Exploring the link between small business branding and good storytelling — Matthew Luhn | Storytelling Consultant
Colin Velez
Storytelling can be a powerful tool in the hands of a capable small business owner, allowing them to craft brands
Marketing
Should you focus on personal or corporate branding? This expert says both
Colin Velez
While the wealth of personal and corporate branding advice is overwhelming, many small business owners are unsure if either are
storytelling
Advice From the Pros
How Storytelling Can Lay the Foundation for a Successful Brand – Joseph Michelli, Customer Experience Expert
ASBN Newsroom
On this segment of Advice From the Pros, customer experience expert and best-selling author, Joseph Michelli discusses how storytelling can
trademark protection
Launched & Legal
Immediate Next Steps When Your Video Goes Viral
Dayna Thomas, Esq
Welcome to another episode of Launched & Legal with Dayna Thomas, Esq., entrepreneurship attorney and law firm coach. Launched & Legal
Edge Agency
Marketing
Are You Making the Right Marketing Investments for Your Business? – Lauren Tatum & Alicia Brooks, the Edge Agency
ASBN Newsroom
On today’s show, we’re pleased to welcome Lauren Tatum, Co-Owner and COO of the Edge Agency, and we’re also joined
Brad Flowers
Headlines
Crafting a Business Name that Sticks – Brad Flowers, Author of The Naming Book
ASBN Newsroom
When it comes to establishing a business, many owners overlook naming it. Naming is a process that is essential to
Humanize your brand
Articles
The Human Touch: Five Ways to Humanize Your Company’s Brand
Chanell Turner
There is a saying that “people don’t buy from companies, but they buy from people.” This idea has proven to
customer experience expert
Coronavirus Coverage
How to Deliver a Memorable Customer Experience During the Pandemic – Joseph Michelli, NY Times Best-Selling Author
ASBN Newsroom
On today’s show, we’re pleased to welcome back our good friend and regular contributor Joseph Michelli. Joseph is a New
Mark Schaefer
The Small Business Show
Should You Be Marketing During the COVID-19 Pandemic? – Mark Schaefer, Best Selling author of Marketing Rebellion
ASBN Newsroom
On today’s episode of The Atlanta Small Business Show, we welcome special guest and contributor, Mark Schaefer. Mark is an
ASBN Small Business Network
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