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Bill Harper breaks down the risks and rewards of rebranding for legacy brands

Rebranding can make or break a business. For legacy companies like Cracker Barrel, bold moves designed to attract younger consumers


How entrepreneurs can use service recovery to strengthen their brand – Shep Hyken

Oftentimes, your most loyal customers are the ones who have had problems in the past. On today’s episode of The


Shep Hyken on AI, customer experience, and the power of reviews

Ratings and reviews play a pivotal role in a consumer’s decision-making process and can often be the deciding factor in


Testimonials and reviews: Why your small business needs them

From deciding which restaurant to choose for dinner to where we get our car repaired, we no longer make buying


The 5-minute small business brief Practical insight for owners, free every week.
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