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Proven Strategies to Define Your Brand and Blend it Seamlessly With Your Customer Experience – Adrion Porter, AP & Company

A common misconception is that company branding only involves a slogan or a logo, but is an entire experience. There


Outbound vs. Inbound Marketing: Which Promotional Strategy Is Right for My Business?

When planning your business’s marketing strategy, you might be wondering whether to use inbound or outbound tactics. Both types of


7 Steps For Developing A Marketing Budget

When first launching a small business, owners often find themselves tasked with a million different duties that they need to


6 Outdated SEO Moves to Avoid

Major search engines like Google have evolved considerably over the past few years. Nevertheless, many website owners haven’t kept up,


The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising – Alex Membrillo, Cardinal Digital Marketing

 The prospect of marketing your business can be overwhelming at times, but it doesn’t have to be. Our guest


How to Use Facebook Live To its Fullest Marketing Potential – Paul Potratz, Digital Marketing Specialist

Facebook Live presents a great opportunity to connect with your followers and create one-on-one conversations. However, it can also be


6 Ways in Which Your Digital Marketing Strategy May Be Failing

If you haven’t refreshed your digital marketing strategy in a while, chances are it is beginning to tell on your


Bidding to Win: How to Create an Effective Bidding Strategy for Your Google Ads Campaign

Creating high-quality, targeted ads is an essential step to launching a successful Google Ads campaign. Equally important, however, is setting


Mobile Marketing Ideas That Are Working Right Now

The vast majority of online searches are now completed using mobile devices. This makes it critical for your business to


The 5 Most Essential Digital Marketing Apps for Small Businesses

If you’re a small business owner planning on initiating an online marketing campaign, then you will certainly want to read


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