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Marketing

Email personalization strategies

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Email personalization strategies without developer coding

April Miller

Customers expect relevant email experiences, but relying on developers can slow campaign execution. No-code personalization tools enable businesses to create

Impressions

Why Viewable Impressions are Important?

As a business owner, you understand the importance of fully integrating your website, social media accounts, and online advertising into

email

Four Tips to Follow with Your Next Email Marketing Campaign

One of the key points of living in the Age of Information is the digitalization of most information. Today, people

content

It’s A Good Time To Decentralize Your Content Strategy

If you are living in a world where content revolves around your website and nowhere else, you are in a

SEO

6 Little SEO Tweaks That Can Have a Big Impact on Your Website’s Rankings

While the thought of doing any type of SEO work strikes terror into the heart of many website owners, there

Chad Shearer

The Importance of a PR Strategy for Your Business – Chad Shearer, Caren West PR

Every small business owner knows the importance of having a great PR strategy. However, most don’t know how to go

guest blogging

Six Ways Guest Blogging Can Propel Your Small Business to the Next Level

When it comes to marketing, you are swamped. You are posting on social media, updating your website, and you even

mailing list

How to Get People to Subscribe to Your Mailing List

You should think of your mailing list as your core digital asset. No matter what happens to any of today’s

Six Ways Podcasts Can Enhance your Marketing Strategy

You have already created your marketing strategy that includes plans for social media, Facebook ads, email campaigns, and website design.

analytics

Essential Web Analytics You Should Monitor if You are New to Google Analytics

Your website is up and running, and you have wisely decided to install Google Analytics on your site. However, once

influencer marketing

6 Effective Tools for Running Influencer Marketing Campaigns

Influencer marketing has changed the way many businesses promote their products online. Unlike some other promotional techniques, though, influencer marketing

video marketing

5 Powerful Ways to Use Short Videos for Marketing and Branding

Video marketing has exploded across social media over the last year or two. Study after study has shown that a

business blog

Pro Tips for Business Blogs

Do you have a business blog? Are you using it to build a community of engaged viewers who often leave