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Digital marketing strategies for small business survival – Shama Hyder | Zen Media

Implementing digital marketing strategies is vital for businesses to stay relevant and adapt to changing consumer behaviors. On the latest


Small Business News | SBA launches holiday campaign, Fed reveals interest rate plans, new consumer sentiment survey

This week, on ASBN Small Business News, anchor Shyann Malone brings you up to speed on the latest tools and


How this entrepreneur turned an at-home business into a 38-store company – Brooke Jackson

Emerging entrepreneurs everywhere are discovering ways to generate successful startups based on an idea or passion. On the latest episode


Small Business Update: Are entrepreneurs confident heading into 2024?

Small business confidence is a key indicator of economic performance, as it provides a frontline view of the market otherwise


How strategic branding and social media built a global empire – Caryn Sterling

Brands are the driving force behind consumer choices and have a strategic significance in the product industry. Caryn Sterling, serial


Economic confidence retreats from 3-year high among small business owners

Small business owners felt less confident in the economy over the fourth quarter than during the third, despite record-breaking holiday


Federal Reserve holds interest rates steady, announces rate cuts for 2024

In its post-meeting media conference, the Federal Reserve announced it would again hold interest rates steady and revealed plans to


Inflation expectations shift among consumers, small business owners

Consumers expect inflation to increase at the slowest pace since early 2021, indicating Americans have grown more confident in the


Exploring the limitations of artificial intelligence for businesses — Gene Marks

While artificial intelligence is taking the world by storm, many have expressed anxieties over the technology’s rapid acceptance by the


How entrepreneurs navigate their non-linear career paths — Stone Stafford | Icon Studios

Stone Stafford is the co-founder of Icon Studios, a music publishing business based in Atlanta, Georgia. In addition to running


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